Fractional CFO

Strategic Financial Leadership

Expert CFO guidance to help you plan, grow, and make smarter business decisions.

George Reed Jr., in a navy suit and tie, smiling against a dark grey studio background. — George Reed Jr.Two-Time Exited Founder / Fractional CFO

Fractional CFO Services

25 Years of Owner-Side Financial Experience

George Reed Jr. is a two-time exited founder who has spent more than 25 years building, operating, and selling service businesses. He brings that owner’s perspective to every financial conversation—not only accounting theory. George also spent 15 years auditing the accounting records of nonprofits throughout the United States.

Today, George serves as Fractional CFO for organizations across construction, hospitality, agriculture, arts, development, and care services. He helps leaders understand their numbers, strengthen cash flow, and make decisions with greater confidence.

Free Consultation

Current CFO Leadership

Organizations George serves

George provides ongoing financial leadership across a diverse group of operating companies and community organizations.

Trowel Trades LLC(opens company website in a new tab)
Cup of Coa, Inc.(opens company website in a new tab)
Hillcrest Farms, LLC(opens company website in a new tab)
Bull City Latin Jazz Fest, Inc.
Oak Circle Development, LLC
The Care Cooperation, Inc.

What the role covers

The work a fractional CFO actually does

A Fractional CFO Supports Bookkeeping Tasks
Helps bookkeepers handle complex tasks to keep records accurate.
A Fractional CFO Delivers Useful Financials
Prepares accurate income statements, balance sheets, cash flow statements, and other financials.
A Fractional CFO Provides Forecasting Support
Forecasts cash flow and uses advanced KPIs to promote growth.
A Fractional CFO Assists With Budget Planning
Creates and manages budgets to help businesses focus on priorities.
A Fractional CFO Bridges The Gap
A CFO serves as the link between business owners, the bookkeeping team, and tax preparers to ensure the overall financial health of the business.

Client Perspective

Financial guidance built around the business.

Jasmin McGinnisFounder & CEO Cup of Coa (opens company website in a new tab)

George and the team at GJ Consulting have been wonderful to work with. They communicate clearly, take the time to understand our individual business, and tailor their support to what we actually need rather than taking a one-size-fits-all approach. One of the things I appreciate most is their willingness to dig into areas that may be outside their everyday experience. George is never afraid to research, ask questions, and learn alongside us, which actually gives me even more confidence in his guidance. It’s refreshing to work with a CFO who is both knowledgeable and genuinely invested in understanding where our business is going. I highly recommend George and GJ Consulting!

Who You'll Be Working With

George Reed Jr.
Founder / Managing Partner
20+ Years of Strategic Accounting: Turning Financial Insight into Small Business Growth
george@gjconsultinggroup.com — email George Reed Jr.
Judy Reed
Director of Relations and Marketing
Strategic Accounts Payable & Financial Operations Expert: Streamlining Workflows with QuickBooks Precision
judy@gjconsultinggroup.com — email Judy Reed
Dan Barrientos
Account Manager
Dedicated Account Manager: Delivering Reliable Financial Reporting and Consistent Results Built on Client Trust
dan@gjconsultinggroup.com — email Dan Barrientos
Nishita Singh, EA
Tax Manager
Specialized Tax Manager: Navigating Federal and State Taxation with Precision, Strategy, and Confidence
taxmanager@gjconsultinggroup.com — email Nishita Singh, EA